Download Resources
1 min
Attribution Models in Marketing
- Let's understand how attribution models can significantly enhance your marketing strategies
using Markov Chains in Python.
Created by Selva Prabhakaran
-
18 Video Lessons
-
English
-
English captions
Validity Period: 365 days
Already Subscribed? Click here to access your courses
- Course Certificate
- Code Walkthroughs
- Practice Data
- Money Back if not satisfied
- Algorithms explanation
- 2h 26m of Self-paced videos
- Downloadable resources
- Q&A sessions with experts
What you will learn
01
How does Uplift Modeling
How does Uplift Modeling
work?
02
Exploring Different types of
Exploring Different types of
Attribution models
03
Analyzing customer journey
Analyzing customer journey
and TouchPoints
04
Real-world applications
Real-world applications
and case studies
05
Advanced Techniques and tools
Advanced Techniques and tools
in Attribution modelling
06
Hands on coding with Python
Hands on coding with Python
Course Curriculum
3 Modules | 19 Sessions | 1 hour 35 min Total Time
Introduction to Attribution models
Sessions: 7 | Time: 31 min
Markov Chain Attribution
Sessions: 7| Time: 37 min
Attribution models using Markov Chain - Code Along
Sessions: 5| Time: 27 min
Requirements
- Basics of Python
- Foundational knowledge of Data Science
- High school maths
Who should attend this course?
-
Data Science Aspirants
-
Data Science Professionals
-
Professionals working with large datasets
-
Software/Data engineers interested in quantitative analysis
-
Data analysts, economists, researchers
Instructor
Selva Prabhakaran Principal Data Scientist
My name is Selva, and I am super excited to mentor you on this project!
I head the Data Science team for a global Fortune 500 company and over the last
10 years of my data science experience I’ve deployed 20+ global products. I’m
also the Founder & Chief Author of Machine Learning Plus, which has over 4M
annual readers.
I specialize in covering the in-depth intuition and maths of any concept or
algorithm. And based on my existing student requests, I’ve put up the series of
courses and projects with detailed explanations – just like an on the job
experience. Hope you love it!
-
4.5+Instructor rating
-
200+ reviews
-
10K+students
-
15+ Courses
Validity Period: 365 days
Already Subscribed? Click here to access your courses
- Workshop Certificate
- Code Walkthroughs
- Practice Data
- Money Back if not satisfied
- Algorithms explanation
- 2h 26m of Self-paced videos
- Downloadable resources
- Q&A sessions with experts