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  • Uplift Modeling : Estimating Incremental Impact of Marketing Campaigns

Uplift Modeling : Estimating Incremental Impact of Marketing Campaigns


  • Learn about the uplift modeling and it's methodologies from scratch.




Created by Selva Prabhakaran

  • 11 Video Lessons

  • English

  • English captions

Validity Period: 365 days

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  •  Course Certificate
  • Code Walkthroughs
  • Practice Data
  • Money Back if not satisfied
  • Algorithms explanation
  • 2h 26m of Self-paced videos
  • Downloadable resources
  • Q&A sessions with experts

What you will learn

01

How does Uplift Modeling
work?

02

How to interpret the
Modeling results?

03

What and how to present
to Clients?

04

Become Proficicient with the
relevant Python packages

05

Hands on coding and resources

Course Curriculum

2 Modules      |    12 Sessions     |    1 hour 29 min Total Time  

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Introduction to Uplift Modeling

Sessions: 5 | Time: 27 min expand_more

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Uplift Modeling Workflow for Single Treatment

Sessions: 7| Time: 1 hr 2 min expand_more

Requirements

  • Courses Page1 Basics of Python
  • Courses Page1 Foundational knowledge of Data Science
  • Courses Page1 High school maths

Who should attend this course?

  • Data Science Aspirants

  • Data Science Professionals

  • Professionals working with large datasets

  • Software/Data engineers interested in quantitative analysis

  • Data analysts, economists, researchers

Instructor

Selva Prabhakaran Principal Data Scientist

My name is Selva, and I am super excited to mentor you on this project!
I head the Data Science team for a global Fortune 500 company and over the last 10 years of my data science experience I’ve deployed 20+ global products. I’m also the Founder & Chief Author of Machine Learning Plus, which has over 4M annual readers.
I specialize in covering the in-depth intuition and maths of any concept or algorithm. And based on my existing student requests, I’ve put up the series of courses and projects with detailed explanations – just like an on the job experience. Hope you love it!

  • 4.5+Instructor rating

  • 200+ reviews

  • 10K+students

  • 15+ Courses

Validity Period: 365 days

Get Subscription

Already Subscribed? Click here to access your courses

  •  Workshop Certificate
  • Code Walkthroughs
  • Practice Data
  • Money Back if not satisfied
  • Algorithms explanation
  • 2h 26m of Self-paced videos
  • Downloadable resources
  • Q&A sessions with experts